The reason
Safety is not a inherent characteristic of humans nature, establish safety good practices is a challenging task

Answer needs of industries to develop safe behavior of staff and prevent injuries

Provide a learning solution that impact not just what people know, but really what they do

The believe
Discover/feel the unsafe acts consequences (real time experience) through trial/error way that should really impact in worker´s mindset and behavior

The conclusion
Offer them a new an enjoyable (interactive) experimental tool (every time will be different than previous one) to increase their implication, identification and interest (experimentation engagement) maintaining participation desire.

Leave a legacy - safer work environment and consequently a safer world (contribution)